Recently I have been using social media as a means to share/build my portfolio, creating small projects that include my interests such as Streetwear. Chinatown Market are an up and coming brand based in LA. Inspired by their basketball design, I decided to create a simple animation of the iconic ball bouncing.
I began by drawing the idea down on paper, an then creating the ball in Illustrator to later be take into After Effects.
Brief : Personal Project
Applications Used :
Once I had created the illustration, I then decided to have it change style each time the ball bounces. The other colours were created using some of the balls the brand has previously released. For the final animation I also decided to add different backgrounds in order to make the post more engaging.
The final animation created was noticed by the brand, the video was then shared and now has over 48,000 views on the Chinatown Market Instagram.